VP of Creative // Reach Agency | Santa Monica, CA
10/14 - present
clients include: Marriott, Clorox, Nestlé (Butterfinger, Crunch, DiGiorno, Nestle Toll House, Buitoni), Walmart, Hallmark, Carhartt, Google, Amazon, Kellogg’s
highlights: set new CPG category benchmarks for performance in brand lift of video ads on Facebook, YouTube and Twitter. my work is used in case study presentations as “best in class creative” for Facebook. secured the agencies first Digital AOR business. I built the agencies creative services and production arm Superba Studio from the ground-up - oversee development, execution, and delivery of all video products across multiple platforms across multiple brands. I am platform certified in programming and media expertise in Facebook, Instagram, Snapchat, Twitter, YouTube, Twitch.
Creative Strategist // Freelance | Los Angeles, CA
8/10 - present
clients included: Intel (Katalyst Network), IdeaJam, UMG - New Artist Album Releases and Tour Contesting, Summit Entertainment, Taco Bell, LA Phil, Alloy Marketing, Kotex, Invasalign, Samsung, Chill.com, Nestlé Purina Portfolio Brands, Reach Entertainment Agency, Anheuser Busch - Bud Light and Budweiser, Websternly Real Estate, Doritos, California Closets, Saco and Nova, Think Forward Marketing Agency, Blopboard, Dinky Pictures.
highlights: built a multi-channel YouTube network for Purina and developed a strategy that drove the role of video in overall marketing plans and budgets across the portfolio of brands
Head of Digital & Social Media // Gwen Stefani | Los Angeles, CA
12/13 - 4/14
highlights: launched Gwen Stefani’s Instagram account with the announcement of her third child. rebranded her online presence. worked on the redesign and social channel launch strategies of her 3 fashion brands (Harajuku, L.A.M.B, DWP)
Director of Content & Social Media Strategy // Katalyst Network | Hollywood, CA
8/11 - 4/13
clients included: Intel, GE, Levi’s, Virgin Mobile, YouTube
highlights: launched one of the first Google funded YouTube premium channels overseeing the programming and show development and performance. won a bunch of awards and recognition for a YouTube hauler campaign with Levi’s. and created a social mobile mammogram van with GE to increase breast cancer screening in middle of America.
Manager of Social Media “The Voice” // NBC | Burbank CA
3/11 - 7/11
highlights: created the social media strategy for the first ever live competition show on a major cable network to open up social channel live updates from contestants and show participants. making the most talked about digital show in the history of cable in the first season!
Director of Marketing // SweetyHigh.com | Manhattan Beach, CA
11/09 - 4/11
highlights: helped launch this community and establish the content programming and contesting approach to grow subscription user base.
Sr. Manager of Integrated Marketing // BuzzMedia (now Billboard) | Hollywood, CA
8/06 - 9/10
clients included: 5-Gum, Skittles, Nintendo, Verizon, Coca-Cola, Sony Pictures, UMG, Jamba Juice, Honda
highlights: created a partnership with Coca-Cola and Katy Perry for a summer nation wide photography program giving fans access to Katy and the photo-pit at her shows
Art Center College of Design | Pasadena, CA
Web Design and Advanced Photoshop
University of Colorado | Boulder, CO
Communication and New Media Studies